First a Ferrari, and now beer. What on earth does this have to do with photokina? Well, every day at 3 p.m. the guys from Peak Design (read more on their awesome products below) were giving out Freibier. This was their PR strategy, and you can bet it was well received! (via Photokina 2012 Report — Part 6: SLR Magic and the Rest)

First a Ferrari, and now beer. What on earth does this have to do with photokina? Well, every day at 3 p.m. the guys from Peak Design (read more on their awesome products below) were giving out Freibier. This was their PR strategy, and you can bet it was well received! (via Photokina 2012 Report — Part 6: SLR Magic and the Rest)

Source: thephoblographer.com