Sigma is announcing three new lenses, sort of. First off, they’re announcing that they’re marketing/categorizing their lenses in three different ways now: contemporary (for more casual use), art (seems to be an emphasis on fast primes) and sports (for, well, do I need to explain?). (via Sigma Announces New Lenses: Segments Them Into Art, Contemporary and Sports)

Sigma is announcing three new lenses, sort of. First off, they’re announcing that they’re marketing/categorizing their lenses in three different ways now: contemporary (for more casual use), art (seems to be an emphasis on fast primes) and sports (for, well, do I need to explain?). (via Sigma Announces New Lenses: Segments Them Into Art, Contemporary and Sports)

Source: thephoblographer.com